One small but very cool detail is the way the direction and time is reflected. As tack moves forward, the plume increases in size following the move direction. Well done Waze.

p.s. detailed blog about where 2.0 is coming up soon.

First, a bit of history.

Rambler maps were launched back in 2001 under the name “On The Map” (наКарте) and covered only Moscow, although a low-detail map was available of the entire world. The data was supplied by Geocenter-Consulting, the same company who supplied data to Yandex and Google Maps during that time. Then, in 2006, in partnership with Probkovorot, a real-time traffic data supplier, Rambler offered traffic information for Moscow as well as expanded its coverage to six major Russian cities like St. Petersburg, Voronezh etc. Then, nothing happened…

According to Dmitry the entire project was frozen until 2010 when it was relaunched as Rambler Maps. The latest version was launched in partnership with Pro-Gorod (part of the CdCom group), who is a development partner as well as the geo data supplier.

The company considered a partnership with Google, Yandex and the like on the geo front, but opted to build their own solution due to the data coverage limitations and legal restrictions, which is the case with proprietary mobile solutions. As I noted in this post, Rambler is getting involved with OpenStreetMap and has donated several servers to mirror OSM map requests. Dmitry hinted that a “closer partnership” between Rambler and the OpenStreetMap is possible but would not disclose any details. I bet they are trying to do something similar to MapQuest and Microsoft.

Today, Rambler Maps works exclusively in Russia but plans to expand into Eastern Europe. In Russia, Rambler Maps covers 90K populated areas, out of which 707 are mapped down to the building level. In addition, the geo database also contains 900K kilometers of road and 250K POIs (which the company collects on their own). The monthly audience of Rambler Maps is 385,500 (source TNS – January 2010), which is not as impressive as Yandex’s 9 million, but still a substantial amount, especially considering that the platform just launched. Additional traffic data can be viewed here.

The company is hard at work on expanding the geo-offering and building new solutions, but they have a long way to go. The four years Rambler Maps was in hibernation put it way behind the competition. I doubt that the company will end up competing head-to-head with 2GIS, Google and Yandex Geo but will likely focus on market-specific vertical solutions to augment its media business.

That being said, there is one area where Rambler can take the lead – the adoption of OpenStreetMap. It will be exciting to see Rambler be the first RUNET company to adopt OSM on a massive scale and push “open” just like MapQuest is doing in the States.

To wrap up, since my first post was about the use of Flash in Rambler Maps, I asked Dmitry to comment on the use of Flash on their website:

We chose Flash since it works in all major operating systems [that's right, IPad is not considered a major OS in Russia] and does not require additional support to ensure workability in all browsers. Many think that Flash is evil, but for the majority of users this is not true. However in light of the growing mobile audience, and following the global trend, we plan to replace Flash with JavaScript.

IMO, good response.

From first glance the map appears to be feature-complete with local search, traffic information, routing and all other standard map goodies. The full description of Rambler maps calls for a separate post, but for now I want to point out that the user experience and UI are nicely done.

The application feels and works just like any other mapping provider, but there is one big difference – Rambler Maps are implemented in Flash!? Although Flash is a powerful technology (which I am a fan of) it has several large draw-backs: accessibility from mobile devices and its proprietary nature. Also, in geo-applications, Flash is often employed for specific visualization tasks but not as a primary technology across the board… Not to say that the choice of technology is bad, but it is certainly unorthodox. I am curious to talk to someone from Rambler about their technology choice and experience of using Flash on a large scale.

Stay tuned for more updates on Rambler.

Their latest product is a multifunctional augmented reality guide for Moscow’s eastern administrative district. The app uses a phone’s location to pull in surrounding POI’s, photos and a ton of other information. Then, of course, the data is overlayed on a map or a “real view”. Best of all, the app supports both English and Russian languages and is available for download on the App Store (Android version is coming soon, I hear).

The original announcement is here. For other cool AR Door’s project demos watch their YouTube channel.

Russia’s AR market is still in its early stage which is pretty much true globally. Although AR applications are very cool there hasn’t been mass adoption nor even interesting business models…yet. I’m curious to see whether this will change o

The interview lasted over 40 minutes and revealed a ton of interesting information. Here are few points:

• The best mapped OSM Russian city is Rybinsk
• Russia’s OSM Community has between 4-5 thousand contributors.
• Scanex, Rambler contributed data and hardware to the project.
• Interesting discussion about the legality of mapping military installations.

The full transcript is available here. Something tells me that 2011 will be the year of OpenStreetMap – hope to see Russian OSM members at SOTM.

• Usability in GIS applications
• Flash vs. JavaScript in mapping APIs
• SEO your Geo – make your geo data visible to search engines
• Real time data analysis
• The use of OpenStreetMap by large companies (MapQuest, Bing, ESRI etc)
• Google Geo – Maps / Fusion Tables
• Unexpected uses of geo

The UNconference stayed true to its core of fostering two-way discussion which was by far my favorite part. Although this format can sometimes (or most of the time) cause the conversation to diverge from the original subject, it brings up unexpected and very interesting points.

Lastly, what made Wherecamp5280 a success was the people! It was good to catch up with old friends and meet new geo comrades! Huge thanks to Steve Coast, Peter Batty, FortiusOne and everyone else who sponsored or helped with the organization of the conference.

Yandex is the leading (and the fastest-growing) search engine in Russia and several other eastern European countries. The company is focused on the Russian-speaking audience in countries like Ukraine, Kazakhstan and Belarus, but its presence in Russia is by far the strongest. According to Liveinternet, in June 2010 Yandex accounted for 64,6% of Russia’s search traffic, 25,1% in Ukraine, 24,6% in Kazakhstan, and 34,5% in Belarus. As for Yandex Maps, the desktop [browser] version attracts over 9 million monthly users (source TNS – May 2010) with 93% in Russia and 5% in Ukraine, with other countries accounting for less than 1% [correlates to the coverage in those areas, see below]. The mobile version attracts about 1 million monthly visitors with a whopping 52% usage coming from Moscow (40%) and St. Petersburg (12%) (source Gallup). To put those numbers into perspective, Yandex Maps is the biggest mapping service in Runet, and according to Comscore, 40% bigger than Google and 3,5 times bigger than Mail.ru Maps.

Although Yandex Search has expanded globally, its mapping service is still narrowly focused on Russia and Ukraine with 133 and 36 large cities mapped (building-level detail) respectively. Up until recently the company relied heavily on third-party providers for its map data, but in June it acquired one of its biggest data suppliers, GIS-Technologies, to bring the data piece in-house. Right around the same time, the service to collect user generated map data, People’s Map, was launched. This strategy is similar to Google (Map Maker) and MapQuest (OpenStreetMap) where the commercially-supplied map data is intermixed with user-generated content.

In addition to the browser / mobile versions, Yandex Maps is available via the suite of map [free] APIs including JavaScript, Symbian, Windows Mobile, Java, Android, Blackberry, IPhone and a few others. In fact, Maps API celebrated its second birthday just yesterday – the growth is very impressive. The API is implemented on over 50K websites and its cumulative traffic exceeds the one on maps.yandex.ru. Compare that to Google Maps API, which was launched back in 2005 and is actively used on over 350K websites. Keep in mind that Google operates globally where Yandex is focused mainly on Russia and Ukraine. It looks like the market for mapping APIs is a long way from saturation.

I am genuinely impressed with Yandex Maps and the progress they’ve made so far. It is clear that the company sees geo as a long-term opportunity and invests substantially to build out its mapping platform. Obviously they are doing something right to maintain a solid lead over Google in Russia. I am curious to see whether maps will follow Yandex Search to the global market and what that would look like.

p.s. Huge thanks to Anna Lamtyugina for the info!

Frustrated by notorious traffic, the service was immediately embraced by Moscow drivers who used it to call out to Moscow’s mayor Sergey Sobyanin: Sobyanin Help! On the second day after the release the service counted several hundreds of those messages. If this becomes a long-term trend, Yandex might need to add a an extra “Blame the mayor” button to simplify the whole process.

I really enjoyed the event last year, and as James Fee noted, the quality and focus of presentations were excellent, not to mention the after party. That being said, this time around Steve Coast is organizing things – you can be sure that he is going to take it one step further. And yes, the after party is also happening!

One more thing, FortiusOne (the awesome company I work for) is sponsoring the event along with MapQuest, Google, ESRI, Waze and many others. See you at Wherecamp5280.

Photo: Robotbrainz

FortiusOne combines a disruptive technology with a strong business model, making it one of the most interesting companies in the geo space. I feel as though the dynamic work environment, talented team and challenging projects will provide the perfect environment for my personal growth. Also, the opportunity to build on my experience with UMapper is something I just could not pass up.

Check out the official announcement on FortiusOne’s blog.